Ikea: дом который построил ингвар

Человек-легенда

О Кампраде ходит множество легенд. Однажды, когда его отец рассердился из-за того, что сын по утрам вечно просыпал школу, Ингвар раздобыл обычный будильник, завёл его на шесть утра и выдернул с концами кнопку выключения. С тех пор он всегда вставал вовремя.

Кампрад говорил, что человек должен разбить весь свой жизненный цикл на 10-минутные отрезки и так следить за тем, чтобы как можно меньше времени проводить в безделье.

Несмотря на почтенный возраст, до своей кончины в 2018 году, Кампрад продолжал путешествовать по миру и инспектировать новые магазины IKEA. Молва гласит, будто он летал эконом-классом, звал своих подопечных «коллегами», учил их одеваться неформально и в каждой командировке останавливался в недорогих отелях. Запасы мини-бара в гостиничном номере он якобы пополнял напитками подешевле из ближайшего супермаркета. А ещё Кампрад ездил на старом Volvo и не давал интервью.

Сборная мебель: сделай сам!

Через пару лет после создания IKEA Кампрад взялся за распространение своих товаров. Поначалу их развозили по округе на грузовиках-молоковозах. Мебелью в IKEA занялись лишь в 1947-м, закупая товары местных производителей. А уже в 1955-м они объявили Кампраду бойкот – в знак несогласия с его политикой низких цен. Тогда IKEA пришлось не только торговать, но и самостоятельно разрабатывать всю продукцию.

Именно Кампраду принадлежит столь же простое, сколь революционное изобретение – продажа мебели, которую покупатель сам собирает дома. Идея оказалась успешной – повсюду в Швеции возникли магазины IKEA, а в них – корпусная мебель в компактной упаковке. Эта концепция IKEA неизменна по сей день: простые и доступные товары для дома, которые выпускает и продаёт одна фирма.

У Кампрада была очевидная цель: стильная, современная мебель должна стать по карману всем. Он стремился не только урезать траты и повысить выручку, но и сделать жизнь людей комфортнее.

Who we are

IKEA Range & Supply is a core business within Inter IKEA Group. We are responsible for developing and supplying the global IKEA range. This means we work throughout the whole value chain — from supplier to customer. From the needs and wants of the many people, through product development and the sourcing of raw materials, to a product’s end-of-life. This responsibility also includes communicating the IKEA home furnishing offer.

Range & Supply organisations

IKEA Range & Supply consists of two core units: IKEA of Sweden AB (range) and IKEA Supply AG (supply).

IKEA of Sweden AB is structured into 10 business areas:

  • Livingroom & Workspace
  • Bedroom & Bathroom
  • Kitchen & Dining
  • Children’s IKEA
  • Lighting & Home Smart
  • Textiles
  • Cooking, Eating & Decoration
  • Outdoor, Storage, Organisation & IKEA Family
  • Free Range
  • IKEA Food

IKEA Range & Supply also consists of several matrices and a number of support units.

IKEA Supply AG is the main wholesale company. It owns the goods in the distribution centres, is responsible for cross-border flows and replenishment, and goods to various IKEA Retail Companies. And, in Russia and China, to local wholesale companies.

In addition there are several other functions/units and legal companies operating in IKEA Range & Supply, such as:

  • IKEA Components
  • Regional Supply teams
  • Purchasing Development
  • Logistic Development
  • Sales & Supply Planning
  • Transport & Logistics Services
  • Purchasing & Logistics Areas
  • Quality Support Centres
  • IKEA Communications AB
  • Product Development Centre (China)

Range & Supply management

Peter van der Poel is Range & Supply Manger and Managing Director for IKEA of Sweden AB. 11 people work in Range & Supply management, including Jeanette Skjelmose (Deputy Manager, Range & Supply), Catarina Löwenadler (Deputy Manager, Range & Supply), Erika Intiso (Assistant to Range & Supply Manager), Henrik Elm (Purchasing & Logistics Manager), Lena Pripp-Kovac (Sustainability Manager), Kristina Petersson Lind (Range & Design Manager), Ulrika Rosling (People Manager), Linda Vikström Nielsen (Communication Manager), Kristofer Magneteg (Commercial Manager) and Karen Hopkinson Pflug (Quality Manager).

Purchasing & Logistics

The way we work with supplying has always been an important contributor to realising the IKEA vision and business idea. By taking an interest in efficient production and constantly working to lower logistics costs and find ways to handle goods efficiently, we strive to be the good link between suppliers and customers.

The goal of the Purchasing & Logistics organisation is to take the lead for optimising the total IKEA value chain, contributing to the goal of providing better products at lower prices. We want to be economical with resources, finding more efficient ways to manufacture products and striving to make more from less.

We are proud of the results we achieve, but also how we achieve them, demanding that production and other supplier activities are done under working good conditions by suppliers who take responsibility for sustainability. We are constantly developing our partnership  that is based on trust, respect and transparency to improve the way we work and grow together with our business partners.

How we organise in Purchasing & Logistics

IKEA Purchasing & Logistics is divided in eight business units: IKEA Components, Regional Supply Teams, Purchasing Development, Logistics Development, Sales & Supply Planning, Transport & Logistics Services, Purchasing & Logistics Areas, and Quality Support Centres.

Purchasing Development is divided in eight category areas: 1) Flatline, 2) Wood & Fibres, 3) Comfort, 4) Textiles, 5) Electronics, 6) Metal, Plastic & Float Glass, 7) Specific Home Furnishing Business (stearin, tableware, green plants, etc.) and 8) Food.

We have nine Purchasing & Logistics Areas that are named after the region they operate in: 1) South Europe, 2) South East Europe & Pakistan, 3) North Europe, 4) North East Europe, 5) Central Europe, 6) Americas, 7) South Asia, 8) South East Asia and 9) East Asia. Each Purchasing & Logistics Area is responsible to develop, lead and secure an optimal support structure for all business units in the region.

Logistics in Inter IKEA Group includes handling, planning and execution of the global goods flows with involved organisations and functions such as Transport & Logistics Services, Customs Service Centres, Regional Supply Teams, Quality Support Centres, Logistics Development with Distribution Network Design, Capacity Planning, Warehousing Logistics and process development of the process ‘Providing Products to our Customers’.

End-to-end perspective

At IKEA Purchasing & Logistics, we want to make the most of our competitive advantage of economies of scale. Our large-volume approach enables us to invest in efficient industrial production set-ups and focus on affordability, accessibility, sustainability and quality. 

A lean and efficient value chain

We design the total supply chain network for maximized overall efficiency. We do this for example by locating the material supply close to the production, or by locating production closer to sales markets, and by strategically planning the locations of our distribution units. This helps to reduce transportation cost and CO2 impact in the value chain. 

Logistics is an integrated part of the business

We want highly efficient distribution all the way from suppliers to customers, and logistics is considered at all stages. From product development, raw materials, and suppliers all the way up to the customer’s home. Future development will also increasingly include reverse flow and recycling. 

Our suppliers play an important role in this success. Long-term relationships allow us to optimise logistics throughout the value chain. We always try to reduce transport; about 20% of products are shipped directly from suppliers to the IKEA stores. 

Purchasing and logistics are also integrated within our Business Areas at IKEA of Sweden, striving to develop accurate sales plans and balanced supply plans for maximized product availability at lowest total cost.

Close, long-term relations with suppliers

Our supplier relations are based on a strategic fit -shared business model and values with a long-term view. All supplier partnerships are characterised by mutual respect, trust and transparency. This close relationship between IKEA and its suppliers leads to better products and services at a lower cost and a shorter time to market.

11 years!

That’s the average number of years a supplier has been a partner to IKEA. Right now we have partnered up with 946 home furnishing suppliers in 51 countries. 

Partner with us: become an IKEA supplier

We are constantly looking for partners who have the right strategic fit for long term growth with IKEA. Read more about partnership with IKEA.

Range & Supply management

Peter van der Poel is Range & Supply Manger and Managing Director for IKEA of Sweden AB. 11 people work in Range & Supply management, including Jeanette Skjelmose (Deputy Manager, Range & Supply), Catarina Löwenadler (Deputy Manager, Range & Supply), Erika Intiso (Assistant to Range & Supply Manager), Henrik Elm (Purchasing & Logistics Manager), Lena Pripp-Kovac (Sustainability Manager), Kristina Petersson Lind (Range & Design Manager), Ulrika Rosling (People Manager), Linda Vikström Nielsen (Communication Manager), Kristofer Magneteg (Commercial Manager) and Karen Hopkinson Pflug (Quality Manager).

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